About The Job
- Develop media plan, strategy & tactics for online marketing campaigns
- Manage the execution & optimization of online marketing campaigns using platforms such as Google AdWords, Facebook, Instagram, Youtube & TikTok
- Perform audience, competitor & industry research
- Analyze & audit past campaign data to spot correlations or trends and set future benchmarks and best practices
- Conduct A/B tests on ad copies and landing pages to maximize conversions
- Interpret data and turn them into actionable insights
- Liaise with client on campaign performances, deliverables & recommendations
- Coach clients on key differences between online marketing objectives, metrics, tracking, optimization & more
- Improve campaign optimization work flow
- Evaluate & propose adoption of emerging technologies based on organization’s needs
- Deliver weekly, monthly & quarterly reports
- Collaborate with internal & external teams in managing campaigns
- Proactively propose best practices and/or methods to deliver better results for the clients
Job Requirements
- Candidate must possess at least 3-4 Year(s) of working experience in the performance marketing field
- Have prior full-time agency experience
- Passionate and driven
- Analytical
- Preferably experienced with marketplace/ecommerce
- Team player
- SEO experience is an added advantage
