Ramsay Sime Darby

Healthcare College

Lead Generation Campaign

OBJECTIVE

Our task was to generate leads for Ramsay Sime Darby Healthcare College’s student intake and position them as the preferred healthcare education provider in Malaysia.

APPROACH

We kickstarted the lead generation campaign by focusing on Facebook advertising before extending it to Instagram. We tested several copy and visual combinations to identify as well as focus on the best performing ad sets.

RESULTS

115
Achievement in Leads
5
Reduction in Average Cost Per Lead
7
Growth in Followers

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