Challenge

As Texas Chicken Malaysia expands their business footprint beyond Klang Valley, our task was to create as much hype & foot traffic as possible for their first ever outlet in Penang.

Strategy

We divided our campaign into 3 key phases – pre opening, opening and post opening. We utilised a combination of paid, owned & earned media to promote the new outlet opening. Some of the digital channels used were Facebook, Instagram, influencers and bloggers. We also ran a Facebook contest to engage and reward customers who had been patiently requesting for Texas Chicken to open an outlet in their hometown.

Results

1
million people reached
45000
Engagement
292
increase in website visits

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