Challenge
As Texas Chicken Malaysia expands their business footprint beyond Klang Valley, our task was to create as much hype & foot traffic as possible for their first ever outlet in Penang.
Strategy
We divided our campaign into 3 key phases – pre opening, opening and post opening. We utilised a combination of paid, owned & earned media to promote the new outlet opening. Some of the digital channels used were Facebook, Instagram, influencers and bloggers. We also ran a Facebook contest to engage and reward customers who had been patiently requesting for Texas Chicken to open an outlet in their hometown.
Results
1
million people reached
45000
engagement
292
increase in website visits
Other Case Studies
V-Soy
Zurich
Success is our story. With our help, success can be your story too. Set up a free consultation session with our digital strategist today.
Get A Free Consultation
