Texas Chicken

First Outlet

In Penang

OBJECTIVE

Our task was to create hype & foot traffic for Texas Chicken Malaysia, one of Malaysia’s fastest growing fast food brands’ first outlet in Penang.

APPROACH

We divided our campaign into 3 key phases – pre opening, opening and post opening. We utilised a combination of paid, owned & earned media to promote the new outlet opening. Some of the digital channels used were Facebook, Instagram, influencers and bloggers. We also ran a Facebook contest to engage and reward customers who had been patiently requesting for Texas Chicken to open an outlet in their hometown.

RESULTS

1
People Reached
45000
Engagement
292
Increase In Website Visits

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