Our task was to create hype & foot traffic for Texas Chicken Malaysia, one of Malaysia’s fastest growing fast food brands’ first outlet in Penang.
We divided our campaign into 3 key phases – pre opening, opening and post opening. We utilised a combination of paid, owned & earned media to promote the new outlet opening. Some of the digital channels used were Facebook, Instagram, influencers and bloggers. We also ran a Facebook contest to engage and reward customers who had been patiently requesting for Texas Chicken to open an outlet in their hometown.