Our task was to create hype & foot traffic for Texas Chicken Malaysia, one of Malaysia’s fastest growing fast food brands’ first outlet in Penang.
Texas Chicken
First Outlet
In Penang
OBJECTIVE
APPROACH
We divided our campaign into 3 key phases – pre opening, opening and post opening. We utilised a combination of paid, owned & earned media to promote the new outlet opening. Some of the digital channels used were Facebook, Instagram, influencers and bloggers. We also ran a Facebook contest to engage and reward customers who had been patiently requesting for Texas Chicken to open an outlet in their hometown.
RESULTS
1
People Reached
45000
Engagement
292
Increase In Website Visits