The ongoing pandemic has caused a significant shift in consumer behavior. One of the challenges faced by V-Soy was remaining relevant and engaged to the customers amidst the new norm. V-Soy’s long term plan is not only to engage with their customers but to build a self-sustaining community that shares a common interest or pursuit (of living a quality life). The challenge is how can they effectively do so in this new norm?
We leveraged our understanding of V-Soy’s brand requirements/needs, market & consumer insights to come up with “V-Soy Fit Tribe Video Series” – a series of online video series by influencers and content creators from different backgrounds with different personalities and expertise. The main idea is to educate and inspire the audience to live a healthy lifestyle.