V-Soy

Drink & Double Wins

Contest

OBJECTIVE

Our task was to promote V-Soy Drink & Double Wins contest and subsequently increase fan engagement.

APPROACH

The campaign was split into 2 phases. We teased the audience with hints about the contest. A combination of paid, owned & earned media were used to promote the contest. Some of the digital channels used were Facebook, Instagram, Google, influencers and social sharing.

RESULTS

6
Million People Reached
400000
Engagement
1000
Entries Received (Tier 2)

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