Objective
Our task was to drive sales for the Nestle Professional Official Shopee Store to achieve a minimum ROAS of 4x.
Approach
We ran multiple catalogue ads on a CPAS campaign on Facebook for their different product ranges. We implemented a New Customer Acquisition campaign as well as a Remarketing campaign targeting past purchasers and people that have added items to the cart but have yet to check out.
Objective
Our task was to increase brand awareness and fan page growth for ALLIE on both Facebook and Instagram.
Approach
We ran Facebook Page Like Ads and Instagram Followers Ads with a simple static image to grow ALLIE’s fan page. We also ran ads with infographic and educational posts on the products, and monthly giveaway with both static images and videos, with the objective of increasing brand awareness and the page’s engagement.
Objective
Our task was to create as much hype & foot traffic as possible for their first ever outlet in Penang.
Approach
We divided our campaign into 3 key phases - pre opening, opening and post opening. We utilised a combination of paid, owned & earned media to promote the new outlet opening. Some of the digital channels used were Facebook, Instagram, influencers and bloggers. We also ran a Facebook contest to engage and reward customers who had been patiently requesting for Texas Chicken to open an outlet in their hometown.
Objective
Our task was to outdo Zurich’s past year’s SEM achievements. We were expected to manage, optimize & monitor several hundred unique keywords associated to with Zurich’s insurance services.
Approach
We employed a “broad-to-narrow” strategy where we started off the campaign with a huge list of English & Malay language keywords as we gradually narrowed down the list to focus on high performing keywords in the later stage of the campaign. The narrowing down process did not only involve trimming down non-performing keywords but also the use of negative keywords to minimize incurring costs from irrelevant searches.
We structured our campaigns and ad groups resembling a priority decision tree. This enabled us to manage our budget & bidding effectively & according to the clients’ keyword tactic priorities.
Objective
Our task was to generate ecommerce sales for VinGolf Malaysia on their own ecommerce online store.
Approach
We ran a conversions campaign that covered new customers and remarketing segments and used various ads to generate sales for their online store.
Objective
Our task was to drive sales for the Nestle Professional Official Shopee Store to achieve a minimum ROAS of 4x.
Approach
We ran multiple catalogue ads on a CPAS campaign on Facebook for their different product ranges. We implemented a New Customer Acquisition campaign as well as a Remarketing campaign targeting past purchasers and people that have added items to the cart but have yet to check out.
Results
10.7
ROAS
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Objective
Our task was to increase brand awareness and fan page growth for ALLIE on both Facebook and Instagram.
Approach
We ran Facebook Page Like Ads and Instagram Followers Ads with a simple static image to grow ALLIE’s fan page. We also ran ads with infographic and educational posts on the products, and monthly giveaway with both static images and videos, with the objective of increasing brand awareness and the page’s engagement.
Results
147
increase in Facebook followers
96%
increase in Instagram followers
Gallery
Objective
Our task was to create as much hype & foot traffic as possible for their first ever outlet in Penang.
Approach
We divided our campaign into 3 key phases - pre opening, opening and post opening. We utilised a combination of paid, owned & earned media to promote the new outlet opening. Some of the digital channels used were Facebook, Instagram, influencers and bloggers. We also ran a Facebook contest to engage and reward customers who had been patiently requesting for Texas Chicken to open an outlet in their hometown.
Results
1
million people reached
45000
engagement
292
increase in website visits
Gallery
Objective
Our task was to outdo Zurich’s past year’s SEM achievements. We were expected to manage, optimize & monitor several hundred unique keywords associated to with Zurich’s insurance services.
Approach
We employed a “broad-to-narrow” strategy where we started off the campaign with a huge list of English & Malay language keywords as we gradually narrowed down the list to focus on high performing keywords in the later stage of the campaign. The narrowing down process did not only involve trimming down non-performing keywords but also the use of negative keywords to minimize incurring costs from irrelevant searches.
We structured our campaigns and ad groups resembling a priority decision tree. This enabled us to manage our budget & bidding effectively & according to the clients’ keyword tactic priorities.
Results
10
increase in website traffic
90
impression share
70
increase in CTR
Gallery
Objective
Our task was to generate ecommerce sales for VinGolf Malaysia on their own ecommerce online store.
Approach
We ran a conversions campaign that covered new customers and remarketing segments and used various ads to generate sales for their online store.
Results
31
increase in GMV
25
increase in AOV
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