December 7, 2023
TikTok’s New Engaged View-through Attribution (EVTA) Tool
Introduction To help businesses better understand and measure the impact of their TikTok ads, the…
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May 16, 2023
Data-Driven Attribution Is Now The Default Attribution Model in Google Ads
Google recently announced a change from last-click attribution to data-driven attribution (DDA) as the default…
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April 4, 2022
Google To Override Universal Analytics On 1 July 2023
As per Google's announcement on March 16, 2022 - Universal Analytics (UA), a commonly used…
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August 16, 2021
Digital Marketing Pricing – How Much Does Digital Marketing Cost?
What is digital marketing? Digital marketing is a way for you to grow your business…
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July 21, 2021
The Science Behind Successful Digital Marketing Campaigns (Part 2)
How principles of behavioral science can positively impact marketing campaigns, leading to increased conversions and…
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July 13, 2021
The Science Behind Successful Digital Marketing Campaigns (Part 1)
We explore the science behind increasing conversion in your marketing campaigns using principles from psychology…
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June 4, 2021
6 Tips to Optimise Your TikTok Ads in 2021
Amidst a global pandemic, TikTok has been the most downloaded app in 2020. Here are…
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April 8, 2021
6 Steps to Build a Solid Social Media Marketing Strategy
Are you looking to perfect your social media marketing strategy for your brand or business?…
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February 5, 2021
5 Ways to Improve Lead Quality
Lead generation is Marketing 101. It is relatively easy to obtain a lot of leads,…
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January 23, 2021
How Does The Apple iOS14 Policy Requirements Affect Your Digital Marketing Efforts?
We understand how much your business relies on social media marketing to secure new customers,…
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