We understand how much your business relies on social media marketing to secure new customers, drive leads and make sales. So, we would like to keep you updated about the upcoming changes to Apple’s iOS 14 policy that may significantly affect your digital marketing efforts.
Apple’s new iOS14 policy will require all apps in the App Store to show a prompt to users in accordance with Apple’s AppTrackingTransparency framework. Ultimately, it will limit the tracking ability of app publishers like Facebook, Instagram, Google & TikTok.
So, how does Apple iOS14 policy requirements affect your digital marketing efforts? Here is a list of potential implications that we at Bricks & Clicks came up with, without sounding overly technical:
Is there anything you can or need to do as a response to these changes?